Website Content

The only way to get great Web content is to have your staff develop the content for the website first. But, if this is not possible, let your Web Marketing Designer help you write your website for each Webpage of your website. 

Writing for the Web

If you want your printed material from your brochures or other forms of advertisements or marketing material transferred to your website, the printed information will need to be revised and rewritten for the Web. Therefore, if you want great Web content and great brochures, you will have to develop two sets of content.

Writing for the Web and writing for printed marketing material is completely different. When writing for the Web, the content is written for the consumer and robots. When writing offline for traditional media, linear content is developed. If your website is not specifically written for the Web, you will end up with substandard Web content.

The Front and Back Side of Each Webpage

Web Designers not only write content on the front side of each Webpage, they write on the back side of each Webpage too. On the back side (or the code side where the html code is), there are three basic meta tags that information is written into (ie. title, description, and keywords). Web designers and developers should know what is allowable information to insert into these tags. Knowing how to write this type of information is paramount to how each website or Webpage gets listed with the search engines and how the listings actually appear.